Project Overview
- IndustryHospitality & Events
- ServicesSEO, Architecture, Web Design, Custom WordPress Development
- Year2009 - Present
Westgate Events is the entertainment and promotions arm of Westgate Resorts, specializing in curated event-and-stay packages across major destinations like Orlando and Las Vegas. From concerts and sporting events to exclusive celebrity experiences, they provide guests with unforgettable getaways that combine entertainment with world-class hospitality.
However, their outdated website made it nearly impossible to scale with new event types, update promotions quickly, or compete effectively in search results. The platform lacked the flexibility and performance needed to support their growing portfolio of offerings, leaving both the brand and its audience underserved.
PixelChefs was brought in to deliver a complete redesign—one that prioritized SEO-first architecture, modern performance standards, and a scalable backend system. The result is a digital foundation that not only drives visibility but also gives the Westgate team the tools to manage, market, and grow their event business seamlessly.
Challenges
- Outdated WordPress build with hundreds of site errors.
- Couldn’t support complex event types (single-day, multi-day, multi-location, variable pricing).
- Poor SEO visibility and crawlability issues (random image pages indexed).
- No search bar or structured navigation.
- Slow performance and bad Core Web Vitals scores.
- Difficult backend that made updating events and promotions a time-consuming task.
Results & Discovery
Our audit revealed the site needed more than a facelift — it needed a complete rebuild from the ground up. Within weeks of launch, the results were clear:
- Nearly doubled keyword visibility with a 92% increase in top 3 rankings 143 → 275.
- Secured page-one positions for high-value terms like Madonna Las Vegas, Florida Music Festivals, and U2 in Vegas.
Scalable structure ensured Westgate can keep adding events without breaking the system.
Solutions
PixelChefs delivered a high-performance site designed for scale:
- SEO-First Architecture: Every page mapped to proper keyword intent (commercial, navigational, informational).
- Wireframed Event Types: Solved challenges for single-day, multi-day, multi-location, and variable pricing events.
- Custom WordPress Development: Lightweight theme using fewer than 5 plugins, scoring 95+ on Core Web Vitals.
- Scalable Backend: Reusable content blocks, sales dashboards, and easy global messaging updates.
- Full Redesign: A modern interface aligned with Westgate branding, designed to showcase events and packages clearly.
- Channel Tracking: Dynamic phone numbers by marketing channel to power Westgate’s call center operations.
Showcasing the Design
The new Westgate Events site combines a modern hospitality aesthetic with conversion-focused layouts. Events are easy to browse, packages are displayed front and center, and promotions are highlighted with reusable, scalable design components.
Designed for Every Device
Travelers and event-goers expect flawless experiences on any device. The new site adapts seamlessly across desktop, tablet, and mobile, ensuring fast load times, intuitive navigation, and polished presentation everywhere.
PixelChefs completely transformed our events platform. It’s faster, easier to manage, and already driving more traffic and visibility for our biggest events.
Westgate EventsLet’s Get Started
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